Techiebytes

Yet again I’ve been disappointed by a technology solution that was going to be the latest and greatest thing since the inception of the Internet. Yes, I’m talking about Google Buzz but I don’t blame Google for my disappointment. I blame the hype created by the tech industry. The continued approach to build it up and slam it down simply tires me.

The recipe for a flawed release is simple:

• 2 Pounds of Rumors
• Sprinkle in Leaks
• Add some Expert  Guesses
• Stir to build Hype
• Bake in a Release
• Check for Review
• Burn and Destroy

In our industry nothing is quite as juicy as playing armchair innovator, except maybe claiming the lack of innovation. Wave, Buzz, iPad, Windows 7 you name it. We will build it up to be exceptional only to ensure everyone thinks it sucks. I’ll admit I follow the hype, I get excited, I build unreasonable expectations, and I’ll be the first to let you know when a solution fails to meet them.

What I’m realizing is it’s not the product failing, but it’s the unreasonable expectations that create my disappointment. Perhaps rather than listening to the hype I should wait patiently, and unwrap new technology like a child on Christmas. Of course to do this I’d have to tune out of the hype, and that’s nearly impossible today.

So to all those tech writers who are spoilers, I say bah hummbuzz!

Filed under: Technology Tagged: | Apple iPad, Google Buzz, Google Wave, Windows 7