Sure, it’s easy to use Twitter. You just sign up, put in a few details about yourself, and away you go. But if you want to be a — dare I say it — “power-tweeter,” there are a few basic tricks and tools that can really help your tweets take flight. Pun intended.
Behold the Power of URL Shorteners
Bit.ly, or tinyurl, or is.gd, or whatever your URL shortener of choice may be can go a long way towards helping you squash your thoughts into 140 tiny characters. They’re also a lot shorter to type, which can help your non smartphone-enabled Twitter followers out if they can’t click on links. Not only that, but some of the more advanced ones (like bit.ly, my personal favorite) can track the number of times people have clicked on your links, so you can tell if that video you found of the hamster playing piano is really popular or not.
Say It Now, Send It Later
HootSuite (and similar services) help you tackle that familiar problem: sending messages out regularly, but not all at once. Raise your hand if you have a day job that prohibits you from sending tweets all day long (note: I can’t actually see you, but I’m willing to bet the majority of people reading this blog fall in this category). Enter HootSuite. Not only does it let you manage and tweet on multiple accounts at the same time (great for managing a business with a social media presence), but it lets you schedule tweets ahead of time. This simple feature can be incredibly powerful, as in just a few hours you can queue up a whole week’s worth of content.